This article appeared in the September 13, 2011 Denver Post. By Jason Blevins
Ski shops giving Colorado Mountain College’s pioneering business program a big lift
One year after Colorado Mountain College received four-year accreditation for its pioneering ski and snowboard business program, shops are stocking a line of skis and boots designed by the school’s students.
A unique partnership between the college and Nordica USA led to the development and marketing of a sidecountry-specific line of Austrian-made alpine skis and Italian-made boots built for both resort and backcountry skiing that is harvesting widespread accolades.
“This was so much more than design theory,” said Michael Martin, director of a ski and snowboard business program in Steamboat Springs. “We had actual prototypes in the classroom and on the snow. Based on refinements we generated through our testing we were able togive them real-world input. ”
Nordica’s sidecountry line of click here for rest of article
Pictured at right: Steadfast, one of the sidecountry skis designed by Colorado Mountain College students in partnership with Nordica. It was chosen as one of the top nine skis for 2012 by Skiing magazine.